With a mass of landing page builders available nowadays; it is quite easy to consider that the design method is taken good care of it. But, although, with the perfect landing page and best website designers on your side, you have to create loads of design varieties that fix the presentation of your pages.
It does not really matter whether you code for your landing pages from the scratch or just initiate with using the templates. You are yet prone to similar design errors, we see all over the web – and here are some of the most common mistakes to avoid:
1) Take the reader on an article ride:
We all know that people have small consideration spans – but, why aren’t we reflecting them in our landing page formation? Online consumers tend to avoid going through a complete page of information. They will, however, feed for the information by scanning the monitor graphically until they see what exactly they are looking for.
Thus, when you are creating your landing pages, get them right to the point. People come to the page with a motive, and that is why you need to make sure that you address the purpose precisely and briefly by emphasizing the values of what you are exactly offering and how is it addressing their requirements, benefits, or complications.
Make use of clear headers and sub-headers, use easy-to-track bullet points to describe what they’ll achieve from the offer, highlight all the main points using bold text or italic fonts, and always keep things as accurate as possible.
2) Colors can be neglected:
Always remember, that your wish is to get your major call-to-action (CTA) just POP off your landing page whenever visited. Thus, when you are directing visitors to fill up the form and click on that ‘submit’ button, make sure that it is nicely visible to them for the action to be performed. Also, to increase the number of visitors converting to customers on the page, it is quite essential to use the perfectly balanced and contrasting colors on your page.
Let’s take an instance – here, we have a landing page using blue and white shades for the whole page but the form submission key is a shining hue of pink in color. This enables the button to appear on the page uniquely and drawing readers’ attention.
3) Logo with inappropriate positioning:
It is very important for your business, to make it’s branding the most significant and keep it at the top. Just make sure, when the visitors/customers are downloading your content and offers, the viewers know where exactly they are. Landing pages must have the logos placed strategically as per the branding view.
Be it not the main focus on your page, but visitors need to be aware of the fact that the landing page is referred to the publication of your brand. This part is quite crucial for the visitors who come from external sources such as social media and search.
Once decided the position of the logo, maintain it on every landing page with regularity and take the advantages of this small pushover to your brand.
4) Causing visual clutter:
It may seem a wonderful thought filling up the landing pages with rich graphics but here we come up with some facts. A/B tests at HubSpot have recursively shown that adding up too many images on the landing page does not bring any good conversion.
In reality, it distracts the readers from the focus of the landing page creating more friction instead of supporting the conversion. And while graphics are very captivating, it may increase the load time of your website.
In fact, according to the Aberdeen Group, a one-second delay in page load time results in 11% lesser page views, a 16% decrease in customer satisfaction, and a 7% loss in conversions. Oops!
Better to keep the things simple and avoid the visual clutter making sure that the images used on the landing page actually support and do not distract the pathway to conversion.
5) Undervaluing formatting:
Formatting of text or content is also an important part of the landing page design. It is very fundamental to keep a note of the way formatting is being done. There are times when a simple landing page has caught the eyes of the readers impacting on their minds because of accurately formatted content.
What good does it bring to you, if you just add up all the worldly graphics but not in a proper manner and distracting the readers no matter how useful the information is. Better, not to underrate the formatting and making equal justice to this parameter as well while creating the landing page.
Gone are the days, when people used to crave information no matter how it appeared. Today, information has many platforms to reach out; it is just your way that will make your part to catch the eyes of the crowd. The proper formatting of the landing page, although being simple, is an influential tool to boost up your landing page conversion.
6) Hiding your social presence:
We all know that our case studies or recommendations help in attracting readers and we add them too on our landing pages. Along with that, we must add some social proof to our landing page. The social proof, bringing third-party credibility to your content and offers, helps in boosting the conversions.
You would certainly be having some case studies or the testimonials to pull quotes from, adding to that, try seeking out some through social networks such as Twitter, Facebook or any other of your preference.
Consider embedding some tweets from the users who have downloaded your content and expressed their love for it. You can also ask if you can quote someone who has liked your Facebook page.
You might be having the stats of how many users have already downloaded that specific offer which you can highlight on your landing page as a cherry attraction. That makes a social proof too!
7) Lacking reliability:
Now, we have a tip for you! Referring to the Marketing Sherpa research we saw earlier, analyzing which elements of a landing page have the greatest impact on overall site performance, page layout should be on the top. This is quite certain because the page elements that alter the page layout can make it a pain for the visitors to navigate through your website pages.
There are some useful tips which may help you more in getting the good conversions from your landing pages. They are as follows:
Prone to Ignorance CTAs
One design component that should be noticeable on every page is the Call-To-Action (CTA). These things have to be incidental as users scroll down the page but there are ample reasons they might go ignored:
Diverting design components: As mentioned above in the earlier point, avoid other design components taking user consideration away from your CTAs.
Poor CTA placement: Putting your CTAs too far down the page means people may never get them. While assigning them away from the primary benefits of your message can lessen their inducement to take action, whether users see them or not.
Lack of motivation: A CTA that provokes people to take step will always stick out forward from the one that is less motivating. This entirely depends on the message corresponding your CTA button as much as on the typescript in your CTA button.
Lack of disparity: One great way to create your CTA visually noticeable on the page is to utilize high contrast colors. Bold colors are one clear option but you can also use size, shape, and style are among other types of contrast to make your CTAs noticeable.
Crafting CTAs that encourage action is crucial to every landing page you create. Before they can work on this, however, they have to grasp user attention and point them in the way of taking the preferred action.
Not optimizing your forms for conversions
Landing page forms get every so often ignored when it comes to optimizing for conversions. This is quite unwise that your forms are the biggest issue that users need to face before adopting, while it is the entire point of the landing page design.
However, it is significant to constantly A/B test components of your landing page for extreme results, make sure you’re not drastically changing your landing page layout always.
The logic of constancy can assist the end user to know how to navigate your pages always, removing the friction caused by having to find the place of the land every time, and subsequent in drop-offs in conversion rates.
What is a Landing Page?
A landing page is a section of the website which we access by clicking on a hyperlink on another page, typically the home page of the website. These pages are built to move the visitors to take a desired action on the website. Some landing pages try to convince visitors to take actions such as jumping onto another page or downloading an eBook.
Other additional lead-generation fixated landing pages are emphasized on encouraging visitors to take actions that will let the company grasp their emails, such as registering for a newsletter, preparing a consultation, or signing up for a free trial.
What makes a Good Landing Page Design?
A properly designed landing page formation can spot the difference between a sale made and a sale lost. Crafting successful landing pages is an essential part of a direct marketing approach. For those who are still inexperienced to this, Landing Page is a page where visitor visits on your website on taping a display ad or Google text advertisement.
A few vendors who are novel to this business might go incorrect by pointing all the PPC traffic to their home page. This would not assist much in getting quality experience for visitors and achieving good conversion rates.
If you still consider that the homepage would make the drive, you are absolutely wrong; because homepages are the vague sections where users have no clear idea of what to do in the next phase.
Why Should You Use a Landing Page?
Landing pages are one of the excellent lead generating tools offered to you. Visitors receive something valuable from using a landing page, such as helpful information or a free trial.
In response, you achieve visitors’ trust and their contact information. Once you get visitors’ contact information, you have the greatest opportunity to contact them in the future in order to build a good relationship with them and bring leads to consumers. Landing pages can assist you to produce leads and form good relationships with prospective clients.
When Should You Use a Landing Page?
There are several types of landing pages well-matched for various circumstances. When planning a marketing campaign, it makes sense to create a landing page particular to the campaign.
For instance, if you’re a safety company working on a campaign to target proprietors of apartment structures, you might craft a landing page offering an eventual instruction to apartment building safety.
Long-standing landing pages that have more widespread uniformity are likewise imperative to make sure that your site is producing new leads every time, comprising free content such as an eBook or ultimate guide.
Create offers such as free trials, free quotes, newsletter sign-ups, or other pertinent offers. Long-term landing pages that stay still on your site and perpetually will make sure about the lead generation and powerful relationships with consumers.
How Should You Use a Landing Page Properly?
One of the most vital features of a successful landing page is to provide a robust call-to-action button. The button must be easily visible and appealing to click.
You must make use of proper optimization methods, such as writing a noticeable headline with a powerful list of benefits. The page must be clear and brief, only comprising text that is completely effective to send its message.
Who will be your customers?
The more you know your customers, the more you can easily draft convincing content to cater to their needs. A convincing content in the power of speech of your audience is the key aspect in appealing them to your landing page.
What are the top practices to create a good landing page design?
Amazing things are always easy and uncomplicated! Buying that logic, a flawless landing page design must be easy to navigate through. If the users are unable to navigate through your webpage, there is no use of inviting them over there.
They would never change. Here are some similarly top practices that one should follow to build a seamless landing page design:
At last, you need to make sure your landing page is quick to respond to all the devices other than desktop computers so that you can invite more and more people to implement call-to-action. Also, make sure whatever you write must relate to your readers.
If you consider creating a landing page that really converts, we can help you with some great landing page designs get developed by hiring our well-known Custom CMS Development Company’s developers.